Funny product names grab my attention.
I won’t say I actively seek out products and services with weird names.
Except it seems that I do.
Examples: My CRM of choice.
Most people I talk to end up with one of the big name, traditional CRMs like HubSpot, PipeDrive or even Zoho. Services with all the features and complexity you could ever need. Whole industries have sprung up of consultants who will produce customized setups for your business.
For me, I looked around for a CRM, saw “Less Annoying CRM” (Yes, that is the real name.) and I HAD to learn more.
Several years later, I’m still a happy customer. It may not have all the bells and whistles of CRMs you’ve heard of, however the support and coaching for the product is outstanding, pricing is very fair and it does what I need it to do.
How about scheduling? Most people play it safe with Acuity or Calendly.
I use “Book Like a Boss.”
Besides the name and silly attitude, it has the best scheduling experience I’ve seen. Fewer clicks and clearer messaging than either Acuity or Calendly, good price, plus flexible landing pages for each of your calendar links.
To me, choosing a playful name tells me something about company values.
They want to stand out AND they’re looking for equally fun people. They don’t take themselves super seriously and they’re passionate about what they do. That’s my ideal company to work with, to work for, to become.
There’s so many subtle cues to let your customers know they are in the right place. How do you signal to your ideal customers that you are the right place for them?
Reply and let me know.
Talk Soon…
Michael Helmke