I love the marketing insights, the humor, the straightforward-ness of it. I'm never sad to see an email from Michael. It will help you think in a new way about marketing and entertain you in the process.

I find the contents very readable and I have come to trust there is a key insight in each letter and it is exciting to read through each one waiting for that discovery. It is not a typical newsletter in that it is down-to-earth, accessible and you'll learn something every time. There is no hard sales pitch or product pitches masquerading as a newsletter.

Michael's writing is thoughtful, concise, friendly, and approachable. He does not waste my time or my inbox space. Michael's style is very genuine. Receiving an email from Michael feels like checking the mailbox and finding a letter from a friend.

I like the tips. Michael's newsletter, especially on the topic of customers, made me think about how I might consider reaching out again to previous clients and trying his experiment of offering a discount for a future product. Great idea that I will soon implement.

Always insightful and entertaining and original. I usually find a new perspective on something after reading the newsletters, or discover a more effective tool like Duck Duck Go or a more cost-effective CRM, etc. Michael delivers great guidance in a fresh, original way. I look forward to the read each time.

Michael's newsletters are concise and fun, and always have a good story or tip I can take away from them. The newsletters are short and well-written and inspiring if you write your own newsletters (or aspire to).